This study examined the effect of ethnicity on trust relations in day-to-day service encounters with various minority groups. Service encounters were explored in a 2×2 scenario-based, between-subject experimental design. Jewish-Israeli and Arab-Israeli respondents (N = 526) were assigned to four scenarios comprising two customer conditions (national majority/national minority) and two immigrant service professionals’ ethnic origin (Ethiopia/Former Soviet Union). We tested six hypotheses using triple-interaction models. Participants’ general sense of threat from immigrants diminished their trust of immigrant service professionals, a relationship significantly moderated by the immigrants’ ethnic origin. The current study contributes a novel perspective by using threat and support as they relate to immigrants in a service-related context, simulating routine service encounters. The findings expand our understanding of how multicultural relationships impact transactions in the real world of service encounters.
|Journal||Service Industries Journal|
|State||Accepted/In press - 2021|
Bibliographical notePublisher Copyright:
© 2021 Informa UK Limited, trading as Taylor & Francis Group.
- attitudes toward immigrants
- customer trust
- ethnic minority
- Service professionals
ASJC Scopus subject areas
- Strategy and Management
- Management of Technology and Innovation