When IT Service Adoption Meets Behavioral Economics: Addressing Present Bias Challenges

Iris Reinhartz-Berger; Doron Kliger; Eliad Amsalem; Alan Hartman

doi:10.1007/978-3-031-17995-2_12

When IT Service Adoption Meets Behavioral Economics: Addressing Present Bias Challenges

Iris Reinhartz-Berger, Doron Kliger, Eliad Amsalem, Alan Hartman

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

In an ideal world, IT service adoption is derived from the value it gives to the different stakeholders. However, in the real world, human behavior may induce sub-optimal decision making that raises barriers to the optimal adoption of the service. In this paper, we focus on a specific and common behavioral phenomenon – present bias – people’s tendency to prefer immediate gratification at the expense of future outcomes. We start by conceptualizing the considerations for selecting the economically-preferred IT service, from a list of alternatives. Then, we devise an approach for assessing the present values of the alternatives from the viewpoints of the various stakeholders. Lastly, we evaluate our approach using a case study of service adoption in a multinational technology enterprise.

Original language	English
Title of host publication	Conceptual Modeling - 41st International Conference, ER 2022, Proceedings
Editors	Jolita Ralyté, Sharma Chakravarthy, Mukesh Mohania, Manfred A. Jeusfeld, Kamalakar Karlapalem
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	161-175
Number of pages	15
ISBN (Print)	9783031179945
DOIs	https://doi.org/10.1007/978-3-031-17995-2_12
State	Published - 2022
Event	41st International Conference on Conceptual Modeling, ER 2022 - Virtual, Online Duration: 17 Oct 2022 → 20 Oct 2022

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	13607 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	41st International Conference on Conceptual Modeling, ER 2022
City	Virtual, Online
Period	17/10/22 → 20/10/22

Bibliographical note

Publisher Copyright:
© 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.

Keywords

Behavioral economics
IT adoption
Present bias
Service value

ASJC Scopus subject areas

Theoretical Computer Science
General Computer Science

Access to Document

10.1007/978-3-031-17995-2_12

Cite this

Reinhartz-Berger, I., Kliger, D., Amsalem, E., & Hartman, A. (2022). When IT Service Adoption Meets Behavioral Economics: Addressing Present Bias Challenges. In J. Ralyté, S. Chakravarthy, M. Mohania, M. A. Jeusfeld, & K. Karlapalem (Eds.), Conceptual Modeling - 41st International Conference, ER 2022, Proceedings (pp. 161-175). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 13607 LNCS). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-17995-2_12

Reinhartz-Berger, Iris ; Kliger, Doron ; Amsalem, Eliad et al. / When IT Service Adoption Meets Behavioral Economics : Addressing Present Bias Challenges. Conceptual Modeling - 41st International Conference, ER 2022, Proceedings. editor / Jolita Ralyté ; Sharma Chakravarthy ; Mukesh Mohania ; Manfred A. Jeusfeld ; Kamalakar Karlapalem. Springer Science and Business Media Deutschland GmbH, 2022. pp. 161-175 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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Reinhartz-Berger, I , Kliger, D, Amsalem, E & Hartman, A 2022, When IT Service Adoption Meets Behavioral Economics: Addressing Present Bias Challenges. in J Ralyté, S Chakravarthy, M Mohania, MA Jeusfeld & K Karlapalem (eds), Conceptual Modeling - 41st International Conference, ER 2022, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 13607 LNCS, Springer Science and Business Media Deutschland GmbH, pp. 161-175, 41st International Conference on Conceptual Modeling, ER 2022, Virtual, Online, 17/10/22. https://doi.org/10.1007/978-3-031-17995-2_12

When IT Service Adoption Meets Behavioral Economics: Addressing Present Bias Challenges. / Reinhartz-Berger, Iris ; Kliger, Doron; Amsalem, Eliad et al.
Conceptual Modeling - 41st International Conference, ER 2022, Proceedings. ed. / Jolita Ralyté; Sharma Chakravarthy; Mukesh Mohania; Manfred A. Jeusfeld; Kamalakar Karlapalem. Springer Science and Business Media Deutschland GmbH, 2022. p. 161-175 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 13607 LNCS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AB - In an ideal world, IT service adoption is derived from the value it gives to the different stakeholders. However, in the real world, human behavior may induce sub-optimal decision making that raises barriers to the optimal adoption of the service. In this paper, we focus on a specific and common behavioral phenomenon – present bias – people’s tendency to prefer immediate gratification at the expense of future outcomes. We start by conceptualizing the considerations for selecting the economically-preferred IT service, from a list of alternatives. Then, we devise an approach for assessing the present values of the alternatives from the viewpoints of the various stakeholders. Lastly, we evaluate our approach using a case study of service adoption in a multinational technology enterprise.

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ER -

Reinhartz-Berger I , Kliger D, Amsalem E, Hartman A. When IT Service Adoption Meets Behavioral Economics: Addressing Present Bias Challenges. In Ralyté J, Chakravarthy S, Mohania M, Jeusfeld MA, Karlapalem K, editors, Conceptual Modeling - 41st International Conference, ER 2022, Proceedings. Springer Science and Business Media Deutschland GmbH. 2022. p. 161-175. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-031-17995-2_12

When IT Service Adoption Meets Behavioral Economics: Addressing Present Bias Challenges

Abstract

Publication series

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Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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