When IT Service Adoption Meets Behavioral Economics: Addressing Present Bias Challenges

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In an ideal world, IT service adoption is derived from the value it gives to the different stakeholders. However, in the real world, human behavior may induce sub-optimal decision making that raises barriers to the optimal adoption of the service. In this paper, we focus on a specific and common behavioral phenomenon – present bias – people’s tendency to prefer immediate gratification at the expense of future outcomes. We start by conceptualizing the considerations for selecting the economically-preferred IT service, from a list of alternatives. Then, we devise an approach for assessing the present values of the alternatives from the viewpoints of the various stakeholders. Lastly, we evaluate our approach using a case study of service adoption in a multinational technology enterprise.

Original languageEnglish
Title of host publicationConceptual Modeling - 41st International Conference, ER 2022, Proceedings
EditorsJolita Ralyté, Sharma Chakravarthy, Mukesh Mohania, Manfred A. Jeusfeld, Kamalakar Karlapalem
PublisherSpringer Science and Business Media Deutschland GmbH
Number of pages15
ISBN (Print)9783031179945
StatePublished - 2022
Event41st International Conference on Conceptual Modeling, ER 2022 - Virtual, Online
Duration: 17 Oct 202220 Oct 2022

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume13607 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349


Conference41st International Conference on Conceptual Modeling, ER 2022
CityVirtual, Online

Bibliographical note

Publisher Copyright:
© 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.


  • Behavioral economics
  • IT adoption
  • Present bias
  • Service value

ASJC Scopus subject areas

  • Theoretical Computer Science
  • General Computer Science


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