What's in a goal? the role of motivational relevance in cognition and action

Baruch Eitam, E. Tory Higgins

Research output: Contribution to journalReview articlepeer-review

Abstract

We argue that it is possible to go beyond the selfish goal metaphor and make an even stronger case for the role of unconscious motivation in cognition and action. Through the relevance of a representation (ROAR) framework, we describe how not only value motivation, which relates to selfish goals, but also truth motivation and control motivation impact cognition and action.

Original languageEnglish
Pages (from-to)141-142
Number of pages2
JournalBehavioral and Brain Sciences
Volume37
Issue number2
DOIs
StatePublished - Apr 2014

ASJC Scopus subject areas

  • Neuropsychology and Physiological Psychology
  • Physiology
  • Behavioral Neuroscience

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