What i watch and who i am: National pride and the viewing of local and foreign television in Israel

This study examines the relationship between various measures of exposure to and preference for Israeli television (as opposed to imported foreign programs) and the degree of national pride. Survey results (n = 408) show that over and above strict demographic, ideological, and general television viewing control measures, viewers who preferred Israeli channels and news programs did not feel more proud of being Israeli. However, the proportion of Israeli favorite television characters did predict national pride. Furthermore, evidence of a relationship between favorite programs and pride that is mediated through favorite characters was indicated. Results are discussed in the context of measurement of television exposure, social effects of media, and television globalization.