What I do and what I think they would do: Social axioms and behaviour

Research output: Contribution to journalArticlepeer-review


The social axioms system uniquely predicted a large variety of behaviours and preferences. It is suggested that (a) the assistance social axioms provide in predicting the behaviour of others, and (b) the self-characteristics embedded in the axioms account for this unique prediction ability. Three studies, each pertaining to a different axiom, tested the prediction power of the social axiom regarding two types of behaviours: One that is directly impacted by how others are expected to behave, and another that is more self-directed. Results consistently revealed a unique contribution of the social axioms over personal characteristics in prediction of behaviours directed by how others are expected to behave, whereas behaviours that are more self-directed were largely explained by relevant personal characteristics.

Original languageEnglish
Pages (from-to)410-423
Number of pages14
JournalEuropean Journal of Personality
Issue number6
StatePublished - Nov 2011


  • Attitudes
  • Behaviour prediction
  • Social axioms

ASJC Scopus subject areas

  • Social Psychology


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