What Does this Gift Say about Me, You, and Us? The Role of Adolescents' Gift Giving in Managing their Impressions among their Peers

Ruthie Segev; Aviv Shoham; Ayalla Ruvio

doi:10.1002/mar.20561

What Does this Gift Say about Me, You, and Us? The Role of Adolescents' Gift Giving in Managing their Impressions among their Peers

Ruthie Segev, Aviv Shoham, Ayalla Ruvio

School Of Business Administration

Research output: Contribution to journal › Article › peer-review

Abstract

This study examines adolescents' gift giving using a qualitative methodology, based on impression management theory. Gift-giving motives and the characteristics of the chosen gifts indicated that adolescents use gift giving instrumentally to manage and protect their impressions among their peers. The study extends the literature on adolescents' gift giving, and provides evidence regarding different types of gifts such as joint, neutral, and twofold gifts. Additionally, some gifts are aimed at strengthening similarity and bind the extended selves of givers and receivers.

Original language	English
Pages (from-to)	752-764
Number of pages	13
Journal	Psychology and Marketing
Volume	29
Issue number	10
DOIs	https://doi.org/10.1002/mar.20561
State	Published - Oct 2012

ASJC Scopus subject areas

Applied Psychology
Marketing

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10.1002/mar.20561

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What Does this Gift Say about Me, You, and Us? The Role of Adolescents' Gift Giving in Managing their Impressions among their Peers

Abstract

ASJC Scopus subject areas

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