Visualizing museum visitors’ behavior: Where do they go and what do they do there?

Joel Lanir, Tsvi Kuflik, Julia Sheidin, Nisan Yavin, Kate Leiderman, Michael Segal

Research output: Contribution to journalArticlepeer-review


Museum curators and personnel are interested in understanding what is happening at their museum: what exhibitions and exhibits do visitors attend to, what exhibits visitors spend most time at, what hours of the day are most busy at certain areas in the museum and more. We use automatic tracking of visitors’ position, movements and interaction at the museum to log visitor information. Using this information, we provide an interface that visualizes individual and small group movement patterns, presentations watched, and aggregated information of overall visitor engagement at the museum. We utilized a user centered design approach in which we gathered requirements, iteratively designed and implemented a working prototype and evaluated it with the help of domain experts (museum curators and other museum personnel). We describe our efforts and provide insights from the design and evaluation of our system, and outline how it might be generalized for other indoor domains such as supermarkets or shopping malls.

Original languageEnglish
Pages (from-to)313-326
Number of pages14
JournalPersonal and Ubiquitous Computing
Issue number2
StatePublished - 1 Apr 2017

Bibliographical note

Publisher Copyright:
© 2016, Springer-Verlag London.


  • Museum behavior
  • Museum mobile guide
  • User-centered design
  • Visualization

ASJC Scopus subject areas

  • Hardware and Architecture
  • Computer Science Applications
  • Management Science and Operations Research


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