TY - JOUR
T1 - Unpacking Engagement
T2 - Convergence and Divergence in Transportation and Identification
AU - Tal-Or, Nurit
AU - Cohen, Jonathan
PY - 2016
Y1 - 2016
N2 - This review proposes that transportation and identification are distinct forms of engaging with narratives, that they are enhanced by different factors and that they have distinct roles in narrative persuasion. By describing and analyzing 56 studies that explore the antecedents and consequences of transportation and identification, the ways in which these two processes are similar and different are highlighted. Following the review, new directions for research in this area are explicated. Finally, implications for both theory and message design are explored.
AB - This review proposes that transportation and identification are distinct forms of engaging with narratives, that they are enhanced by different factors and that they have distinct roles in narrative persuasion. By describing and analyzing 56 studies that explore the antecedents and consequences of transportation and identification, the ways in which these two processes are similar and different are highlighted. Following the review, new directions for research in this area are explicated. Finally, implications for both theory and message design are explored.
U2 - 10.1080/23808985.2015.11735255
DO - 10.1080/23808985.2015.11735255
M3 - מאמר
SN - 2380-8985
VL - 40
SP - 33
EP - 66
JO - Annals of the International Communication Association
JF - Annals of the International Communication Association
IS - 1
ER -