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Uncovering the influence of the international marketing function in international firms
Itzhak Gnizy,
Aviv Shoham
School Of Business Administration
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Keyphrases
International Firms
100%
International Marketing
100%
Marketing Function
100%
General Marketing
71%
International Performance
28%
International Orientation
28%
Marketing Influence
28%
Poor Performance
14%
Lacunae
14%
Design Methodology
14%
Public Media
14%
Performance Enhancement
14%
International Context
14%
Effect on Performance
14%
International Marketer
14%
Globalizing World
14%
Internationalization
14%
Combined Impact
14%
Media Attention
14%
Top Management
14%
International Operations
14%
Negative Synergistic Effect
14%
Inclusive Set
14%
Economics, Econometrics and Finance
International Marketing
100%
Internationalization
14%
Social Sciences
Internationalization
100%