Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists.
Bibliographical notePublisher Copyright:
© Eli Avraham and Eran Ketter 2016. All rights reserved.
ASJC Scopus subject areas
- Economics, Econometrics and Finance (all)
- General Business, Management and Accounting