Tourism marketing for developing countries: Battling stereotypes and crises in Asia, Africa and the Middle East

Research output: Book/ReportBookpeer-review

Abstract

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists.

Original languageEnglish
Place of PublicationLondon
PublisherPalgrave Macmillan
Number of pages193
ISBN (Electronic)9781137342157
ISBN (Print)9781349579198
DOIs
StatePublished - 25 Feb 2016

Bibliographical note

Publisher Copyright:
© Eli Avraham and Eran Ketter 2016. All rights reserved.

ASJC Scopus subject areas

  • Economics, Econometrics and Finance (all)
  • General Business, Management and Accounting

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