Tourism development of Ohrid (North Macedonia)

Biljana Petrevska, Noga Collins-kreiner

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review


The study investigates the current level of tourism development of Ohrid by applying the Tourism Area Life Cycle (TALC) model. The main aim is to assess how much the city has changed due to tourism expansion. In this line, the research explores each TALC stage by an in-depth analysis of Ohrid’s urban transformation. By employing qualitative and quantitative data, the study deeply elaborates many secondary sources along with the TALC model. The results point that some parts of Ohrid (like the old town) is experiencing negative reshaping as a result of tourism, thus provoking unsustainable
quantitative growth in a spatially limited, non-expandable, and particularly fragile segment. The general findings indicate that over the years, tourism in Ohrid has exceeded its carrying capacity, beginning to cause damage to the social, cultural, and environmental fabric of the city. Hence, the study recommends that local tourism decision-makers must
shift the focus of tourism policy towards qualitative growth, or Ohrid will either lose its environmental balance or its authenticity and livability, and most likely both.
Original languageEnglish
Title of host publicationConference proceedings from the 6th International Virtual conference "Geobalcanica 2020"
StatePublished - 2020


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