| Original language | English |
|---|---|
| Pages (from-to) | 649-650 |
| Journal | NA - Advances in Consumer Research |
| Volume | 41 |
| State | Published - 2013 |
| Externally published | Yes |
"Top 10” Lists: Public Ads that Hurt the Cause
Kimberlee Weaver, Stefan J. Hock, Stephen M. Garcia
Research output: Contribution to journal › Article › peer-review