The “value stretch” model and its implementation in detecting tourists’ class-differentiated destination choice

The “Value Stretch” model is illustrated and analyzed in this paper as an alternative tool for exposing the destination- choice behavior of tourists who share various background characteristics. This paper presents the theoretical background supporting the model and die research design needed in order to utilize it in applied research exposing tourists’ destination choice behaviors. It also shows results of statistical analysis of data collected to learn about the destination-choice behavior of the North-West London Jewish community. Based on these research findings the paper reassesses the model’s applicability in exposing tourists’ class-differentiated destination choice.