| Original language | English |
|---|---|
| Pages (from-to) | 55-65 |
| Number of pages | 11 |
| Journal | Business Horizons |
| Volume | 42 |
| Issue number | 1 |
| DOIs | |
| State | Published - 1999 |
ASJC Scopus subject areas
- Business and International Management
- Marketing
Charles L. Munson, Meir J. Rosenblatt, Zehava Rosenblatt
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 55-65 |
| Number of pages | 11 |
| Journal | Business Horizons |
| Volume | 42 |
| Issue number | 1 |
| DOIs | |
| State | Published - 1999 |