The unique role of relationship marketing in small businesses’ customer experience

Keyphrases

• Small Business 100%
• Relationship Marketing 100%
• Business Customers 100%
• Customer Experience 100%
• Social Relationships 50%
• Personal Care 50%
• Depth Interviews 25%
• Human Interaction 25%
• Small Business Owners 25%
• Technology-based 25%
• Strategy Communication 25%
• Customer Survey 25%
• Large Enterprises 25%
• Customer Outcomes 25%
• Business Relationships 25%
• Positive Customers 25%
• Relationship Management Strategies 25%

Social Sciences

• Social Relationships 100%
• Relationship Marketing 100%
• In-Depth Interview 50%
• Communication Strategies 50%
• Small Business Owner 50%
• Business Relationship 50%
• Small Enterprises 50%

Economics, Econometrics and Finance

• Relationship Marketing 100%