The Underlying Sources of OI-IO’s Strategic Approaches and International Marketing: An Exploratory Qualitative Study: An Abstract

Keyphrases

• Outside-in 100%
• International Marketing 100%
• Exploratory Qualitative Study 100%
• Inside-out 60%
• Inside-out Approach 20%
• Depth Interviews 10%
• Internal Resources 10%
• International Context 10%
• Control System 10%
• Marketing Capabilities 10%
• Technological Capabilities 10%
• Strategic Orientation 10%
• Organizational Membership 10%
• Business Leaders 10%
• International Markets 10%
• Professional Drivers 10%
• Top Managers 10%
• Business World 10%
• Export Marketing Strategy 10%
• Firm Exports 10%
• Upper Echelons Theory 10%
• Marketing Activity 10%

Social Sciences

• Qualitative Research 100%
• In-Depth Interview 50%
• Marketing Strategy 50%
• Export Marketing 50%
• Harbours 50%