The twofold model of creativity: the neural underpinnings of the generation and evaluation of creative ideas

Oded M. Kleinmintz, Tal Ivancovsky, Simone G. Shamay-Tsoory

Research output: Contribution to journalReview articlepeer-review

Abstract

It is increasingly acknowledged that creativity involves two phases: a generation phase and an evaluation phase. The two-fold model assumes a cyclic motion between the generation and the evaluation of ideas, as common or deviant ideas are rejected, and novel and appropriate ideas receive further attention and elaboration. Here we synthesize recent neuroimaging findings into an extended two-fold model, and emphasize the important role of the evaluation phase. The model aims to explain how different environmental processes, like expertise and enculturation, affect creativity. We further divide the evaluation phase into three sub stages: valuation, monitoring, and selection. We provide evidence for the model and suggest that creativity research would greatly benefit from incorporating the extended two-fold model into future research questions.

Original languageEnglish
Pages (from-to)131-138
Number of pages8
JournalCurrent Opinion in Behavioral Sciences
Volume27
DOIs
StatePublished - Jun 2019

Bibliographical note

Funding Information:
This research was funded by the Israeli Science Foundation (ISF) , project no. 1296/12.

Publisher Copyright:
© 2018 Elsevier Ltd

ASJC Scopus subject areas

  • Cognitive Neuroscience
  • Psychiatry and Mental health
  • Behavioral Neuroscience

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