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The “tug of war” model of foreign product purchases
Yoel Asseraf
,
Aviv Shoham
School Of Business Administration
Research output
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peer-review
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Keyphrases
Animosity
100%
Attitudinal Data
16%
Consumer Attitudes
16%
Consumer Behaviour
16%
Consumption Decisions
16%
Cosmopolitanism
16%
Design Methodology
16%
Ethnocentrism
16%
Foreign Product
100%
Hate Relationships
16%
Integrative Model
33%
International Context
16%
Intranational
16%
Israel
16%
Love Relationship
16%
National Borders
16%
National Context
16%
Predictive Power
16%
Product Consumption
16%
Product Judgment
33%
Product Ownership
33%
Product Sales
100%
Tug-of-war
100%
Social Sciences
Consumer Attitude
50%
Consumer Behavior
50%
Cosmopolitanism
50%
Ethnopsychology
50%
Israel
50%
National Border
50%
Ownership
100%