In 2 studies, we explored the effects of transportation and identification on attitudes following exposure to relevant and controversial 2-sided narratives. Participants read a story featuring 2 protagonists who held 2 opposing positions about a provocative issue. In Study 1, we manipulated identification and found that identification with the concordant character tended to polarize attitudes whereas identification with the discordant character tempered attitudes. In Study 2, we manipulated transportation and found that it moderated pre-exposure attitudes. Results are discussed in terms of the differences between these processes and their effects, and the potential use of narratives to moderate attitudes even in the context of highly charged conflicts.
Bibliographical notePublisher Copyright:
© 2015 International Communication Association.
- Attitude Change
- Controversial Issues
- Two-Sided Narratives
ASJC Scopus subject areas
- Language and Linguistics
- Linguistics and Language