The study of television in a cross-cultural context

Research output: Contribution to journalArticlepeer-review


It is argued that the ways in which different cultures (and individuals within them) experience television, and not television per se (as a static variable with equal stimulus value), will lead to more meaningful and contextually accurate interpretations of how television is to be studied and interpreted cross-culturally. The culture-mediated subjective experience of television interacts with cognition and behaviors, and these variables form a “reciprocally deterministic” or “interactionistic” relationship that can only be understood against a backdrop of expectations and experiences within each culture. This invited commentary uses other articles in this special issue to highlight certain themes.

Original languageEnglish
Pages (from-to)381-397
Number of pages17
JournalJournal of Cross-Cultural Psychology
Issue number3
StatePublished - Sep 1985
Externally publishedYes

ASJC Scopus subject areas

  • Social Psychology
  • Cultural Studies
  • Anthropology


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