Making friends is critical to well-being. We also live in a society where the display of status is ubiquitous and billions of dollars are spent on high-status consumer goods. In the present analysis, we introduce the Status Signals Paradox: When making new friends, people tend to think that displaying high-status markers of themselves (e.g., a BMW, a Tag Heuer watch) will make them more attractive to others than neutral markers (e.g., a Honda, a generic brand watch); however, from the perspective of would-be friends, individuals who display high-status markers are found to be less attractive as new friends than those with neutral status markers. Six studies provide converging evidence of the status signals paradox.
|Number of pages||7|
|Journal||Social Psychological and Personality Science|
|State||Published - 1 Jul 2019|
Bibliographical notePublisher Copyright:
© The Author(s) 2018.
- naive realism
- presenter paradox
- social comparison
ASJC Scopus subject areas
- Social Psychology
- Clinical Psychology