The role of marketing in tourism planning: Overplay, underplay or interplay?

Keyphrases

• Tourism Planning 100%
• Marketing Roles 100%
• Planning Process 20%
• Tourism Marketing 10%
• Quantitative Content Analysis 10%
• Relative Role 10%
• Regional Tourism 10%
• One-size-fits-all 10%
• Level of Development 10%
• Marketing Planning 10%
• Regional Planning 10%
• Dynamic Relation 10%
• Master Plan 10%
• Tourism Performance 10%
• Marketing Integration 10%
• Region Level 10%
• Dynamic Role 10%
• Secondary Planning 10%

Social Sciences

• Planning Process 100%
• Content Analysis 50%
• Tourism Marketing 50%
• Regional Planning 50%