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The Prophecy that Never Fails: On the Uses and Gratifications of Horoscope Reading
Gabriel Weimann
Department of Communication
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peer-review
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Keyphrases
Prophecy
100%
Uses-and-gratifications
100%
Horoscope
100%
Astrology
50%
Anxiety Scale
33%
Anxiety Level
16%
Psychological Needs
16%
Locus of Control
16%
Fatalism
16%
Study Support
16%
Long History
16%
Social Settings
16%
Communication Scholars
16%
Mass Communication
16%
Log-linear
16%
Modern Media
16%
Media Attributes
16%
Social Needs
16%
Anxiety Dimensions
16%
Social Sciences
Uses and Gratifications Approach
100%
Gratification
100%
Locus of Control
50%
Social Setting
50%
Readership
50%
Mass Communication
50%
Arts and Humanities
horoscope
100%
Spiritualism
50%
Columns
33%
Scholars
16%
Readership
16%
Mass Communication
16%
Psychology
Locus of Control
100%