The power of international marketing functions: antecedents and consequences

Keyphrases

• International Marketing 100%
• Marketing Function 100%
• International Performance 20%
• B-to-B 20%
• Marketing Management 13%
• Marketing Department Power 13%
• Performance Implications 6%
• Regression Analysis 6%
• Senior Management 6%
• International Context 6%
• Organizational Power 6%
• Intra-organizational 6%
• International Firms 6%
• Business Performance 6%
• Post Hoc Test 6%
• International Environment 6%
• General Marketing 6%
• Low-tech Firms 6%
• Hi-tech Firms 6%
• Resource Dependence Theory 6%
• Intra-firm 6%
• Functional Power 6%
• Interaction Theory 6%
• Resource Interaction 6%
• Contribution Value 6%
• Contingency Factors 6%

Economics, Econometrics and Finance

• International Marketing 100%
• Managers 6%
• Low Tech 6%

Social Sciences

• Interaction Theory 100%