The Miles and Snow typology is a descriptive and normative tool for categorizing firms. Most previous studies of the typology have used US firms. We use it in the context of Israeli firms. Performance of Prospectors, Analyzers, Defenders, and Reactors is viewed as a function of firms’ arch-types. The results of this study show that, for the most part, firm performance does not depend on strategic arch-type. Relatively few performance differences were found across arch-types. These findings are used to generate implications for managers and for future research.
|Title of host publication||Developments in Marketing Science|
|Subtitle of host publication||Proceedings of the Academy of Marketing Science|
|Number of pages||7|
|State||Published - 2015|
|Name||Developments in Marketing Science: Proceedings of the Academy of Marketing Science|
Bibliographical notePublisher Copyright:
© 2015, Academy of Marketing Science.
- Firm Performance
- Firm Type
- Normative Tool
- Performance Implication
- Total Sale
ASJC Scopus subject areas
- Strategy and Management