The Miles and Snow Strategic Typology and its Performance Implications

Aviv Shoham; Sara Lev

doi:10.1007/978-3-319-17356-6_67

The Miles and Snow Strategic Typology and its Performance Implications

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

The Miles and Snow typology is a descriptive and normative tool for categorizing firms. Most previous studies of the typology have used US firms. We use it in the context of Israeli firms. Performance of Prospectors, Analyzers, Defenders, and Reactors is viewed as a function of firms’ arch-types. The results of this study show that, for the most part, firm performance does not depend on strategic arch-type. Relatively few performance differences were found across arch-types. These findings are used to generate implications for managers and for future research.

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	214-220
Number of pages	7
DOIs	https://doi.org/10.1007/978-3-319-17356-6_67
State	Published - 2015
Externally published	Yes

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Bibliographical note

Publisher Copyright:
© 2015, Academy of Marketing Science.

Keywords

Firm Performance
Firm Type
Normative Tool
Performance Implication
Total Sale

ASJC Scopus subject areas

Marketing
Strategy and Management

Access to Document

10.1007/978-3-319-17356-6_67

Cite this

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The Miles and Snow Strategic Typology and its Performance Implications. / Shoham, Aviv; Lev, Sara.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. p. 214-220 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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The Miles and Snow Strategic Typology and its Performance Implications

Abstract

Publication series

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this