Abstract
Entry modes are regarded as central aspect of international business. They represent one aspect of the firms' international strategy, and at times can have a substantial impact on different aspects of the strategy. They are even more crucial to young and inexperienced firms entering the international arena, such as Born Global (BG) firms.
| Original language | English |
|---|---|
| Title of host publication | Developments in Marketing Science |
| Subtitle of host publication | Proceedings of the Academy of Marketing Science |
| Publisher | Springer Nature |
| Pages | 95 |
| Number of pages | 1 |
| DOIs | |
| State | Published - 2015 |
Publication series
| Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
|---|---|
| ISSN (Print) | 2363-6165 |
| ISSN (Electronic) | 2363-6173 |
Bibliographical note
Publisher Copyright:© 2015, Academy of Marketing Science.
Keywords
- Entry Mode
- International Business
- Market Potential
- Mode Choice
- Mode Decision
ASJC Scopus subject areas
- Strategy and Management
- Marketing
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