The Impact of Strategic Characteristics, and Market Popential on Born Global Firms’ Choice of Entry Mode

Kalanit Efrat; Aviv Shoham

doi:10.1007/978-3-319-11797-3_60

The Impact of Strategic Characteristics, and Market Popential on Born Global Firms’ Choice of Entry Mode

Kalanit Efrat, Aviv Shoham

School Of Business Administration

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Entry modes are regarded as central aspect of international business. They represent one aspect of the firms' international strategy, and at times can have a substantial impact on different aspects of the strategy. They are even more crucial to young and inexperienced firms entering the international arena, such as Born Global (BG) firms.

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	95
Number of pages	1
DOIs	https://doi.org/10.1007/978-3-319-11797-3_60
State	Published - 2015

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Bibliographical note

Publisher Copyright:
© 2015, Academy of Marketing Science.

Keywords

Entry Mode
International Business
Market Potential
Mode Choice
Mode Decision

ASJC Scopus subject areas

Strategy and Management
Marketing

Access to Document

10.1007/978-3-319-11797-3_60

Cite this

Efrat, K., & Shoham, A. (2015). The Impact of Strategic Characteristics, and Market Popential on Born Global Firms’ Choice of Entry Mode. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 95). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-11797-3_60

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Efrat, K & Shoham, A 2015, The Impact of Strategic Characteristics, and Market Popential on Born Global Firms’ Choice of Entry Mode. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 95. https://doi.org/10.1007/978-3-319-11797-3_60

The Impact of Strategic Characteristics, and Market Popential on Born Global Firms’ Choice of Entry Mode. / Efrat, Kalanit; Shoham, Aviv.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. p. 95 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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The Impact of Strategic Characteristics, and Market Popential on Born Global Firms’ Choice of Entry Mode

Abstract

Publication series

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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