The Impact of Social Networking and Learning Orientation on Performance

Ossi Pesämaa; Aviv Shoham; Muhammad La L. Khan; Irfan Jan Muhammad

doi:10.1080/08911762.2014.991016

The Impact of Social Networking and Learning Orientation on Performance

Ossi Pesämaa, Aviv Shoham, Muhammad La L. Khan, Irfan Jan Muhammad

School Of Business Administration

Research output: Contribution to journal › Article › peer-review

Abstract

Organizational learning orientation and social networking have been recognized as drivers of innovativeness and performance. The authors’ study extends existing research on these concepts in several ways. First, they posit that innovativeness mediates the effects of social networking and learning orientation on performance. Second, they propose that environmental munificence moderates the hypothesized relationships. Third, data for the study were collected in Pakistan, which represents a novel and as-yet-unexplored context for this type of research. A structural equation model based on 176 small firms in Pakistan supported most of the hypothesized relationships.

Original language	English
Pages (from-to)	113-131
Number of pages	19
Journal	Journal of Global Marketing
Volume	28
Issue number	2
DOIs	https://doi.org/10.1080/08911762.2014.991016
State	Published - 15 Mar 2015

Bibliographical note

Publisher Copyright:
©2015,Taylor & Francis Group, LLC.

Keywords

B2B services
buyer–seller relationships in international markets
collaborative agreements
performance
structural equation modeling

ASJC Scopus subject areas

Business and International Management
Marketing

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1080/08911762.2014.991016

Cite this

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The Impact of Social Networking and Learning Orientation on Performance

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

UN SDGs

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