The EPRG Framework: Does it Affect Managerial Perceptions of Export Success?

Aviv Shoham

doi:10.1007/978-3-319-17356-6_112

The EPRG Framework: Does it Affect Managerial Perceptions of Export Success?

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Shoham, Rose and Albaum (1995) discussed the Etnocentric, Polycentric, Regiocentric, and Geocentric Framework (EPRG) in the context of a nomological network that also included export motives and psychological distance. Notably, the impact of EPRG orientations on firm performance was not discussed in their study. This article addresses this relationship. We argue that EPRG orientation, in and by itself, should not affect performance. We document empirically that subjective assessments of export performance do not differ on the basis of firms’ EPRG orientations.

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	366-371
Number of pages	6
DOIs	https://doi.org/10.1007/978-3-319-17356-6_112
State	Published - 2015
Externally published	Yes

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Bibliographical note

Publisher Copyright:
© 2015, Academy of Marketing Science.

Keywords

Cultural Distance
Export Performance
Home Market
International Performance
Marketing Strategy

ASJC Scopus subject areas

Marketing
Strategy and Management

Access to Document

10.1007/978-3-319-17356-6_112

Cite this

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abstract = "Shoham, Rose and Albaum (1995) discussed the Etnocentric, Polycentric, Regiocentric, and Geocentric Framework (EPRG) in the context of a nomological network that also included export motives and psychological distance. Notably, the impact of EPRG orientations on firm performance was not discussed in their study. This article addresses this relationship. We argue that EPRG orientation, in and by itself, should not affect performance. We document empirically that subjective assessments of export performance do not differ on the basis of firms{\textquoteright} EPRG orientations.",

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language = "English",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

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The EPRG Framework: Does it Affect Managerial Perceptions of Export Success? / Shoham, Aviv.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. p. 366-371 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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KW - Export Performance

KW - Home Market

KW - International Performance

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ER -

The EPRG Framework: Does it Affect Managerial Perceptions of Export Success?

Abstract

Publication series

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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