The EPRG Framework: Does it Affect Managerial Perceptions of Export Success?

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


Shoham, Rose and Albaum (1995) discussed the Etnocentric, Polycentric, Regiocentric, and Geocentric Framework (EPRG) in the context of a nomological network that also included export motives and psychological distance. Notably, the impact of EPRG orientations on firm performance was not discussed in their study. This article addresses this relationship. We argue that EPRG orientation, in and by itself, should not affect performance. We document empirically that subjective assessments of export performance do not differ on the basis of firms’ EPRG orientations.

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Number of pages6
StatePublished - 2015
Externally publishedYes

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Bibliographical note

Publisher Copyright:
© 2015, Academy of Marketing Science.


  • Cultural Distance
  • Export Performance
  • Home Market
  • International Performance
  • Marketing Strategy

ASJC Scopus subject areas

  • Marketing
  • Strategy and Management


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