The emergence of popular personal finance magazines and the risk shift in American society

Research output: Contribution to journalArticlepeer-review


This study considers the emergence of personal finance magazines in the US after the Second World War. It examines an instance when a possible relationship existed between a media genre's emergence and shifts in the general political economy. It suggests that the appearance of the personal finance genre was related to the shift in the American political economy from corporate liberalism to neoliberalism. Specifically, it focuses on the hailing patterns evident in personal finance magazines' editorial statements, and finds that these patterns attempt to constitute a popular and heterogeneous investing public of independent individuals in which magazines supplant other agents as sources of advice.

Original languageEnglish
Pages (from-to)3-20
Number of pages18
JournalMedia, Culture and Society
Issue number1
StatePublished - Jan 2012

Bibliographical note

Funding Information:
I would like to thank Jonathan Kennedy for his research assistance. I am grateful to Louis Hyman, Oren Meyers, Russ Neuman, Michele Rosenthal and Dov Shinar for their help. Special thanks to Natalie Davidson, Tamar Katriel and Nat Poor who read and commented on previous drafts of this paper. All remaining errors are the author’s. An earlier version was presented at the 2011 annual meeting of the International Communication Association. The study was supported by the research authority of the University of Haifa.


  • United States
  • finance
  • magazines
  • media history
  • political economy
  • qualitative content analysis

ASJC Scopus subject areas

  • Communication
  • Sociology and Political Science


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