Abstract
This research examines the distinctiveness of two components of identification with media characters: cognitive and affective. It also explores how these components are differentially affected by the viewing environment. In an experiment, Jewish and Arab Israelis watched a clip depicting the Israeli–Palestinian conflict with either one or two Jewish or Arab co-viewers. As hypothesized, these components of identification loaded on different factors and showed different relationships when referring to in-group and out-group characters. Moreover, the Jewish participants showed more affective identification with the Jewish protagonist when watching with two Arabs, which, in turn, affected their attitudes about the in-group.
Original language | English |
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Pages (from-to) | 663-682 |
Number of pages | 20 |
Journal | Journalism and Mass Communication Quarterly |
Volume | 97 |
Issue number | 3 |
DOIs | |
State | Published - 1 Sep 2020 |
Bibliographical note
Funding Information:Tal-Or Nurit 1 1 University of Haifa, Israel Nurit Tal-Or, Department of Communication, University of Haifa, 31905 Haifa, Israel. Email: ntalor@com.haifa.ac.il 11 2019 1077699019886580 © 2019 AEJMC 2019 Association for Education in Journalism & Mass Communication This research examines the distinctiveness of two components of identification with media characters: cognitive and affective. It also explores how these components are differentially affected by the viewing environment. In an experiment, Jewish and Arab Israelis watched a clip depicting the Israeli–Palestinian conflict with either one or two Jewish or Arab co-viewers. As hypothesized, these components of identification loaded on different factors and showed different relationships when referring to in-group and out-group characters. Moreover, the Jewish participants showed more affective identification with the Jewish protagonist when watching with two Arabs, which, in turn, affected their attitudes about the in-group. co-viewing identification media characters out-group attitudes Israel Science Foundation https://doi.org/10.13039/501100003977 985/10 edited-state corrected-proof Declaration of Conflicting Interests The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article. Funding The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: The current work was funded by the Israel Science Foundation (Grant No. 985/10). Supplemental Material Supplemental material for this article is available online.
Publisher Copyright:
© 2019 AEJMC.
Keywords
- attitudes
- co-viewing
- identification
- media characters
- out-group
ASJC Scopus subject areas
- Communication