The e-marketing strategy of Hamas

Tomer Mozes, Gabriel Weimann

Research output: Contribution to journalArticlepeer-review


Given the growth of Internet research in recent years, it is rather surprising that research of online terrorism and countermeasures has been lacking theoretical and conceptual frameworks. The present study suggests applying the concepts and models taken from e-marketing to the study of terrorist websites. This work proves that when Hamas builds an array of sites in the Internet, it complies with the same rules that the Western business world follows. Chaffey et al. (2000) constructed a model comprised of eight decision points in the process of building a business-oriented Internet site. Although the model was developed for commercial purposes, the present study demonstrates how it could be used as an analytic framework to study terrorist websites. As shown, most of the decision points in the model were relevant to the Palestinian Information Center group of websites. Understanding the e-marketing strategy of Hamas will allow the construction of a competing marketing strategy in order to market rival ideological consumer products.

Original languageEnglish
Pages (from-to)211-225
Number of pages15
JournalStudies in Conflict and Terrorism
Issue number3
StatePublished - Mar 2010

Bibliographical note

Funding Information:
The Council on Foreign Relations estimates Hamas’s annual budget at $70 million.1 The largest backer of Hamas is Saudi Arabia, with over 50 percent of its funds coming from that country, mainly through Islamic charity organizations. The funding by Saudi Arabia continues despite Saudi pledges to stop funding groups such as Hamas that have used violence and its denouncements of Hamas’s lack of unity with Fatah. According to the U.S. State Department, Hamas is funded by Iran, Palestinian expatriates, and “private benefactors in Saudi Arabia and other Arab states.”2 Hamas maintains a strict separation of funds used for military operations and those used for political, social, or other activities. The majority of funds for military activities, around $3 million annually, comes from Iran while funds from charity organizations or from Saudi Arabia and other Gulf States are used only for political and social activities.

ASJC Scopus subject areas

  • Safety, Risk, Reliability and Quality
  • Sociology and Political Science
  • Safety Research
  • Political Science and International Relations


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