Abstract
We examined contextual effects on the judgment of others' attractiveness and self-evaluation among Japanese university students who rated their body satisfaction and self-esteem following exposure to various attractiveness stimuli. Our results showed the existence of a contrast effect of attractiveness stimuli on the judgment of target stimuli in men and women. A similar contrast effect on subjects' self-esteem and body satisfaction occurred in female students only. Western-based attractiveness comparison processes also prevailed in Japan. A gender difference was evident in the contextual effect of physical attractiveness stimuli.
| Original language | English |
|---|---|
| Pages (from-to) | 51-64 |
| Number of pages | 14 |
| Journal | Journal of Psychology: Interdisciplinary and Applied |
| Volume | 127 |
| Issue number | 1 |
| DOIs | |
| State | Published - Jan 1993 |
| Externally published | Yes |
ASJC Scopus subject areas
- Business, Management and Accounting (miscellaneous)
- Education
- General Psychology