Scholars have argued that, as an occupation, campaign consultants' work is closer to an art than to a science. In order to learn whether consultants are professionals, or at least in the process of becoming ones, this study puts campaign consultants' professionalization to the test. Evidence from a 14-year-long, computer-assisted content analysis of Campaigns & Elections, the leading trade journal in the field, shows that campaign consultants are shifting away from an art and moving towards science, a clear indication that professionalization is underway.
- campaign consultants
- campaigns and elections
ASJC Scopus subject areas
- Sociology and Political Science