Abstract
Scholars have argued that, as an occupation, campaign consultants' work is closer to an art than to a science. In order to learn whether consultants are professionals, or at least in the process of becoming ones, this study puts campaign consultants' professionalization to the test. Evidence from a 14-year-long, computer-assisted content analysis of Campaigns & Elections, the leading trade journal in the field, shows that campaign consultants are shifting away from an art and moving towards science, a clear indication that professionalization is underway.
Original language | English |
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Pages (from-to) | 350-371 |
Number of pages | 22 |
Journal | Journal of Political Marketing |
Volume | 10 |
Issue number | 4 |
DOIs | |
State | Published - Oct 2011 |
Keywords
- campaign consultants
- campaigns and elections
- professionalization
- science
ASJC Scopus subject areas
- Sociology and Political Science
- Marketing