Spatial differentiation in risk perception and its impact on travel decisions: An exploratory study on the geo-familiarity with Israel among German residents

Marion Karl, Yoel Mansfeld

Research output: Contribution to journalArticlepeer-review

Abstract

This exploratory study adopts a multi-dimensional approach to research on how travel-related risk perceptions are formed. It looks at risk-inducing factors both from the tourist and the destination perspectives. Using predefined risk characteristics observed in the literature, the study's leading research question asked to what extent these individual risk factors influence tourists' risk perception. A sample of potential German tourists to Israel was used for this exploratory study. Each interviewee was asked to indicate his/her socio-cultural background, travel experience at different spatial levels, risk-taking personality, level of perceiving Israel as a risky destination, and willingness to travel to Israel. Results show that accumulated travel experience does have a bearing on German tourists' willingness to travel to destinations that carry a high risk image but does not affect the perceived level of risk. Using the concept of geo-familiarity, the study discovered that risk perception may not only be developed on a country destination level but may be different based on spatial perception of risk. Based on these results, the study draws several risk-management and marketing strategies.

Original languageEnglish
Pages (from-to)330-345
Number of pages16
JournalTourism
Volume69
Issue number3
DOIs
StatePublished - 2021

Bibliographical note

Funding Information:
This work was supported by the German Research Foundation (DFG) under Grant SCHM 850/20-1 and SCHM 850/20-2.

Publisher Copyright:
©2021 The Author(s)

Keywords

  • Destination choice
  • Familiarity
  • Israel
  • Risk perception
  • Travel decision
  • Travel experience

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

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