Social Values, Conformity, and Dress

Gregory M. Rose; Aviv Shoham; Lynn R. Kahle; Rajeev Batra

doi:10.1111/j.1559-1816.1994.tb01560.x

Social Values, Conformity, and Dress

Gregory M. Rose, Aviv Shoham, Lynn R. Kahle, Rajeev Batra

Research output: Contribution to journal › Article › peer-review

Abstract

This study examined the influence of social values on the importance of various clothing features. A model is hypothesized in which social values lead to differing needs for group identification, affiliation, and conformity, which influence clothing feature importance. In general, social values are associated with a high need for affiliation and group identification, conformity, and a greater emphasis on both the utilitarian and the display aspects of clothing (style and brand name).

Original language	English
Pages (from-to)	1501-1519
Number of pages	19
Journal	Journal of Applied Social Psychology
Volume	24
Issue number	17
DOIs	https://doi.org/10.1111/j.1559-1816.1994.tb01560.x
State	Published - Sep 1994
Externally published	Yes

ASJC Scopus subject areas

Social Psychology

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10.1111/j.1559-1816.1994.tb01560.x

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title = "Social Values, Conformity, and Dress",

abstract = "This study examined the influence of social values on the importance of various clothing features. A model is hypothesized in which social values lead to differing needs for group identification, affiliation, and conformity, which influence clothing feature importance. In general, social values are associated with a high need for affiliation and group identification, conformity, and a greater emphasis on both the utilitarian and the display aspects of clothing (style and brand name).",

author = "Rose, {Gregory M.} and Aviv Shoham and Kahle, {Lynn R.} and Rajeev Batra",

year = "1994",

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M3 - Article

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Social Values, Conformity, and Dress

Abstract

ASJC Scopus subject areas

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