Self reports in consumer research

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationHandbook of Consumer Psychology
EditorsCurtis P. Haugtvedt , Paul M. Herr , Frank R. Kardes
PublisherRoutledge
Pages1081-1102
Edition1
ISBN (Print)9780805856033
StatePublished - 2008

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