Risky sports: Making the leap

Aviv Shoham, Gregory M. Rose, Lynn R. Kahle

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationSports Marketing and the Psychology of Marketing Communication
PublisherLawrence Erlbaum Associates
Number of pages24
ISBN (Print)1410610004, 9781410610003
StatePublished - 9 Feb 2004

ASJC Scopus subject areas

  • Economics, Econometrics and Finance (all)
  • Business, Management and Accounting (all)

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