Risky sports: Making the leap

Aviv Shoham, Gregory M. Rose, Lynn R. Kahle

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Sports Marketing and the Psychology of Marketing Communication
Publisher	Lawrence Erlbaum Associates
Pages	81-104
Number of pages	24
ISBN (Print)	1410610004, 9781410610003
DOIs	https://doi.org/10.4324/9781410610003
State	Published - 9 Feb 2004

ASJC Scopus subject areas

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