Abstract
Although internationalization (entry and expansion) has been a predominantly important topic in the literature, there has been little research effort to explain it holistically with firms’ reverse internationalization (RI) behaviors in foreign markets. Despite the progress made to uncover the RI phenomenon, there still exist important issues and nuances within RI where scholarly understanding is scant. The purpose of this chapter is to review the RI phenomenon and encourage scholars and practitioners to examine its role as a topic for scientific inquiry, as well as a tool for managers of international/global organizations. This chapter highlights RI’s distinctiveness, which warrants a separate research stream within or alongside the internationalization process stream and offers suggestions for future developments.
| Original language | English |
|---|---|
| Title of host publication | Advances in Global Marketing |
| Subtitle of host publication | a Research Anthology |
| Publisher | Springer International Publishing |
| Pages | 59-75 |
| Number of pages | 17 |
| ISBN (Electronic) | 9783319613857 |
| ISBN (Print) | 9783319613840 |
| DOIs | |
| State | Published - 1 Jan 2017 |
Bibliographical note
Publisher Copyright:© Springer International Publishing AG 2018.
ASJC Scopus subject areas
- General Economics, Econometrics and Finance
- General Business, Management and Accounting