Responding to diversity in users' statistical literacy and information needs: Institutional and educational implications

Improving the effectiveness of information products and services created by statistics agencies requires awareness of four general issues: The factors that affect the difficulty of finding and comprehending statistical products and services, the nature of clients' statistical literacy, the existence of individual or group differences in statistical literacy; and the information needs of different customer groups. This paper reviews models related to skills and needs of users of statistics agencies. Implications are discussed with regard to marketing and dissemination strategies, organizational processes that underlie the creation of information products and services, and client education strategies.