Reinventing a destination through a "network" designed Destination Management System: The case of the rural North of Israel

This paper introduces and analyzes a supposedly innovative Destination Management System (DMS) model, based on the concept of service networks, and which is assumed to be a proper alternative to previous and not so successful DMSs. The paper first critically evaluates the evolution and the implementation of DMSs as tools for local and regional development based on Small and Medium Tourism Enterprises (SMTEs). Secondly, it theoretically elaborates on the doctrine behind service networks, concentrating on the principles underlying the use of such networks when integrated into a DMS. Subsequently, using the case of the "Heart of the Galilee" - an Internet-based DMS network; it will explore the level of efficiency and assimilation of such a system and examine if it can be recommended as a promising substitute to more conventional DMS?.