Redirecting the agenda Agenda-setting in the online Era

Gabriel Weimann, Hans Bernd Brosius

Research output: Contribution to journalArticlepeer-review


Since its initial introduction, the paradigm of agenda-setting has become more refined and complex. In addition to the introduction of intervening factors the agenda-setting paradigm is now challenged by a rapidly changing media environment. This paper reviews the impact of online media technologies and digital platforms on the basic assumptions of the theory. The review sets out to reassess the conceptualization of the agenda-setting theorem by highlighting the development of new processes, attributes and features applicable to the online media. Our review, based on the findings of numerous studies on new media and agenda-setting, suggests several modifications of the basic theory.

Original languageEnglish
Pages (from-to)63-101
Number of pages39
JournalAgenda Setting Journal
Issue number1
StatePublished - 2017

Bibliographical note

Publisher Copyright:
© John Benjamins Publishing Company


  • Agenda diffusion
  • Agenda-setting
  • Communication theory
  • New media
  • Social media

ASJC Scopus subject areas

  • Communication
  • Language and Linguistics
  • Sociology and Political Science
  • Linguistics and Language


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