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Red light, green light: Color priming in financial decisions
Doron Kliger
, Dalia Gilad
Department of Economics
Research output
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Article
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peer-review
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Dive into the research topics of 'Red light, green light: Color priming in financial decisions'. Together they form a unique fingerprint.
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Keyphrases
Green Light
100%
Financial Decisions
100%
Light Green
100%
Light Color
100%
Red Light
100%
Color Priming
100%
Underlying Asset
50%
Between-subjects Design
25%
Decision-dependent Uncertainty
25%
Investment Decisions
25%
Asset Returns
25%
Specific Information
25%
Red Color
25%
Data Provider
25%
Background Color
25%
Category Information
25%
Domain Loss
25%
Value Loss
25%
Payback
25%
Newspaper Publications
25%
Securities Markets
25%
Investment Valuation
25%
Economics, Econometrics and Finance
Capital Market Returns
100%
Investment Decision
100%
Decision under Uncertainty
100%
Securities Market
100%
Computer Science
Financial Decision
100%
Decision-Making
75%
Underlying Asset
50%
Provider Data
25%
Social Sciences
Priming
100%
Decision Making
75%
Investment Decision
25%
Securities Market
25%
Psychology
Priming
100%
Decision Making
75%