Public diplomacy in army boots: the chronic failure of Israel’s Hasbara

Gal Hadari, Asaf Turgeman

Research output: Contribution to journalArticlepeer-review


Israel’s image in the world and its attempts at public diplomacy have always provoked intense discussion and criticism at home and abroad. Through analysis of reports, official documents, and protocols, this article shows how weaknesses in public policymaking undermine the establishment of Israel’s public diplomacy. Israel’s weakness in public policymaking and crisis of governance preclude the possibility of encompassing official measures for an efficient decision-making process, or for long-term strategic planning. This ‘institutional void’ is filled by the IDF, creating a process that causes the ‘security mindset’ to triumph over all other foreign policy factors. The outcome is a less effective Hasbara, which also affects broader diplomatic considerations.

Original languageEnglish
Pages (from-to)482-499
Number of pages18
JournalIsrael Affairs
Issue number3
StatePublished - 4 May 2018

Bibliographical note

Publisher Copyright:
© 2018, © 2018 Informa UK Limited, trading as Taylor & Francis Group.


  • Hasbara
  • Israel
  • Israel Defence Forces (IDF)
  • foreign policy
  • public diplomacy

ASJC Scopus subject areas

  • Cultural Studies
  • History
  • Political Science and International Relations


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