Predicting MBA graduates' donation behaviour to their alma mater

Yehuda Baruch, Katherine J.C. Sang

Research output: Contribution to journalArticlepeer-review

Abstract

Purpose: The purpose of this paper is to develop a model to examine factors influencing the inclination of MBA graduates to donate to their alma mater. Design/methodology/approach: The authors used a large data-base of 3,677 MBA graduates to evaluate individual factors, and external evaluation of organizational level factors. The authors constructed and tested the model, finding strong support for its validity. Findings: Satisfaction with the MBA, university prestige and salary were significant predictors of donating behavior. Engagement (operationalised volunteering) was a significant mediating factor between these factors and donating behaviour. Originality/value: The paper adds to both theoretical implication for understanding long-term relationships between graduates and their alma mater and to managerial implication for future financing of universities and business schools in particular.

Original languageEnglish
Pages (from-to)808-825
Number of pages18
JournalJournal of Management Development
Volume31
Issue number8
DOIs
StatePublished - Aug 2012
Externally publishedYes

Keywords

  • Business education
  • Business schools
  • Financing
  • Gifts
  • Graduates
  • Individual behaviour
  • Master of Business Administration
  • Money

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)

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