Political animosity: A novel theoretical framework

Villy Abraham, Ohad Shaked

Research output: Contribution to journalArticlepeer-review

Abstract

A growing body of research points to the influence of animosity in general and political animosity in particular (henceforth referred to as PA) on tourism behavior. However, past research overlooked the role of perceived intergroup threat (henceforth referred to as PIT) and trust in the context of PA. This research note challenges previous theoretical frameworks designed to elucidate animosity as a consumer phenomenon. Preliminary research findings suggest PIT, tourist trust, and overall destination image (henceforth referred to as ODI) are salient constructs accounting for a substantial proportion of explained variances in the proposed model. Initial analyses of the research data suggest that PA is more strongly associated with trust than willingness to travel (henceforth referred to as WTT). Furthermore, ODI partly mediates the relationship between PA and WTT. Several practical implications are suggested to assist intermediate to high-ranking administrators in the industry mitigate the effect of the health crisis on their companies.

Original languageEnglish
JournalTourism and Hospitality Research
DOIs
StateAccepted/In press - 2022
Externally publishedYes

Bibliographical note

Publisher Copyright:
© The Author(s) 2022.

Keywords

  • Political animosity
  • destination image
  • perceived intergroup threat
  • tourist trust
  • willingness to travel

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

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