Placing value on community co-creations: A study of a video game 'modding' community

Leo Poretski; Ofer Arazy

doi:10.1145/2998181.2998301

Placing value on community co-creations: A study of a video game 'modding' community

Leo Poretski, Ofer Arazy

Department of Information Systems

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Firms developing software - and in particular, video game producers - seek to leverage the community of users/developers in enhancing product offering and increasing sales. Despite the practical importance of this phenomena, to date little research has investigated the actual value such communities add aside from few qualitative case studies of successful synergies between commercial enterprises and open-source communities. The objective of this study is to try and quantitatively assess the effectiveness of firms' efforts to increase sales of their product through inducing community's co-creation activity. Our empirical investigation focuses on producers of video games and their user/developer 'modding' community. An analysis of 45 games reveals that when firms are successful at engaging the community, the value added by the modding community contributes to an increase in sales of the base product. Implications for research on open innovation and for practitioners are discussed.

Original language	English
Title of host publication	CSCW 2017 - Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing
Publisher	Association for Computing Machinery
Pages	480-490
Number of pages	11
ISBN (Electronic)	9781450343350
DOIs	https://doi.org/10.1145/2998181.2998301
State	Published - 25 Feb 2017
Event	2017 ACM Conference on Computer Supported Cooperative Work and Social Computing, CSCW 2017 - Portland, United States Duration: 25 Feb 2017 → 1 Mar 2017

Publication series

Name	Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW

Conference

Conference	2017 ACM Conference on Computer Supported Cooperative Work and Social Computing, CSCW 2017
Country/Territory	United States
City	Portland
Period	25/02/17 → 1/03/17

Bibliographical note

Publisher Copyright:
© 2017 ACM.

Keywords

Digital culture
Game development
Game modding
Open innovation
Software development

ASJC Scopus subject areas

Software
Computer Networks and Communications
Human-Computer Interaction

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1145/2998181.2998301

Cite this

Poretski, L., & Arazy, O. (2017). Placing value on community co-creations: A study of a video game 'modding' community. In CSCW 2017 - Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing (pp. 480-490). (Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW). Association for Computing Machinery. https://doi.org/10.1145/2998181.2998301

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abstract = "Firms developing software - and in particular, video game producers - seek to leverage the community of users/developers in enhancing product offering and increasing sales. Despite the practical importance of this phenomena, to date little research has investigated the actual value such communities add aside from few qualitative case studies of successful synergies between commercial enterprises and open-source communities. The objective of this study is to try and quantitatively assess the effectiveness of firms' efforts to increase sales of their product through inducing community's co-creation activity. Our empirical investigation focuses on producers of video games and their user/developer 'modding' community. An analysis of 45 games reveals that when firms are successful at engaging the community, the value added by the modding community contributes to an increase in sales of the base product. Implications for research on open innovation and for practitioners are discussed.",

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Poretski, L & Arazy, O 2017, Placing value on community co-creations: A study of a video game 'modding' community. in CSCW 2017 - Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing. Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW, Association for Computing Machinery, pp. 480-490, 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing, CSCW 2017, Portland, United States, 25/02/17. https://doi.org/10.1145/2998181.2998301

Placing value on community co-creations: A study of a video game 'modding' community. / Poretski, Leo ; Arazy, Ofer.
CSCW 2017 - Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing. Association for Computing Machinery, 2017. p. 480-490 (Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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Poretski L , Arazy O. Placing value on community co-creations: A study of a video game 'modding' community. In CSCW 2017 - Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing. Association for Computing Machinery. 2017. p. 480-490. (Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW). doi: 10.1145/2998181.2998301

Placing value on community co-creations: A study of a video game 'modding' community

Abstract

Publication series

Conference

Bibliographical note

Keywords

ASJC Scopus subject areas

UN SDGs

Access to Document

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Cite this