Abstract
We examine the relationship of personal values and arousal tendencies. The relationship is based on telic dominance, a state-based theory developed to explain risk-taking. However, antecedents of telic dominance have been under-studied. Our study seeks to identify the role of personal values as antecedents. In general, we find that personal values and telic dominance tendencies are related.
Original language | English |
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Title of host publication | Developments in Marketing Science |
Subtitle of host publication | Proceedings of the Academy of Marketing Science |
Publisher | Springer Nature |
Pages | 81-86 |
Number of pages | 6 |
DOIs | |
State | Published - 2015 |
Externally published | Yes |
Publication series
Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
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ISSN (Print) | 2363-6165 |
ISSN (Electronic) | 2363-6173 |
Bibliographical note
Publisher Copyright:© 2015, Academy of Marketing Science.
Keywords
- Identity Construction
- Israeli Population
- Research Proposition
- Sensation Seek
- Social Standing
ASJC Scopus subject areas
- Marketing
- Strategy and Management