The chapter positions POPC behavior in today’s globalized communication context and explores the connections between POPC and two different understandings of cultural identities. First, cultural identity is seen as a generalized disposition that structures POPC behavior. From this perspective, differences in POPC behavior between low-context and high-context cultures and between cultures with an independent versus interdependent self-construal are described. Second, cultural identities are conceptualized as shifting and negotiated qualities of POPC processes. Such identities and the associated values, habits, and rules are renegotiated in permanent cross-border POPC linkages between people from different cultural backgrounds. In conclusion, future perspectives for culturally sensitive POPC research are developed.
|Title of host publication||Permanently Online, Permanently Connected Living and Communicating in a POPC World|
|Editors||P. Vorderer, D. Hefner, L. Reinecke, C. Klimmt|
|Place of Publication||United Kingdom|
|Number of pages||9|
|State||Published - 2017|